Kraft Heinz Is Giving Workers a Day Off in Super Bowl Stunt

Lucy Hill
January 27, 2017

Heinz also launched a petition to make the day after the Super Bowl a national holiday, which it proposes we call "Smunday".

According to some estimates, 16.5million employees reportedly miss work the Monday after the Big Game-not surprising given the 1.3 billion chicken wings and 325 million gallons of beer that get consumed every year.

The day after the Super Bowl is hard for many people who stay up late watching the game with friends and family.

Heinz declined to say how many employees are eligible for the paid vacation day.

The food giant has even started a petition to get 6 February recognized as a national holiday, imploring customers to sign a petition to get make "Smunday" a thing. People may have talked about this before, but the Heinz brand never settles and we don't believe Americans should have to settle for the worst Monday of the year.

We can all agree that going to work the Monday after the "Big Game" on Sunday is very bad.

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Astute observers of Super Bowl ads may recall Heinz's "Wiener Stampede" spot previous year that introduced new additions to the Heinz brand family. And we be merry, having the tastiest times of our lives.

If enough signatures are collected, Kraft Heinz says it will send the petition to Congress "in the hopes of making this dream a reality".

Starting Wednesday, Heinz is promoting its Smunday petition with its own URL,, which directs people to a petition page.

The clip does, however, feature a cameo by a "Weiner Stampede" dog from last year's Super Bowl commercial.

Kraft Heinz, formed in a 2015 merger orchestrated by Warren Buffett and the private equity firm 3G Capital, had about 42,000 employees at the end of 2015.

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