O2 launches mixed reality rugby experience

Rachel Hardy
March 17, 2017

Telef├│nica-owned United Kingdom mobile operator O2 has unveiled a raft of new virtual reality experiences, including one built around the English rugby football team and one enabling music fans to explore the O2 Academy.

The Rugby Football Union will have to agree a financial settlement with the Premiership clubs before arranging a fixture with world champions New Zealand this November.

O2 has launched a series of brand new virtual reality experiences.

The prospect of the All Blacks playing England at Twickenham in November is gaining momentum. The All Blacks thrive on challenges so it's something the players would embrace.

Now the VR experiences won't be available to download (though they will be downloadable at some point later in 2017) so those who want to give these new experiences a try will need to do one of two things.

The second is called O2 Academy Venues VR. 'Any rugby fan would love to see it.

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"We believe in live, and using the latest VR technology we can showcase our live experiences to O2 customers in our stores across the country".

Paul Gustard, defence coach at England Rugby said: "We really enjoyed working in partnership with O2 to develop this unique virtual reality experience".

"We haven't been asked for our support", said a spokesman.

In a world-first combination of real-life 360┬░-video combined with interactive CGI characters, O2 is giving gamers and rugby fans alike the chance to compete against the best the nation offers in rugby talent. All of the content is accessible on multiple VR platforms including popular headsets like the Oculus Rift and the HTC Vive, but it's also compatible with Samsung Gear VR headset which is much more likely to be in the hands of the majority of consumers as it's a lot less expensive and it's compatible with a range of Samsung Galaxy smartphones.

"It's the only game out there that has had input from England Rugby to create a great experience for fans".

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