'Beauty & the Beast' Breaks Record at Box Office

Francis Osborne
March 20, 2017

Watson was reportedly offered United States dollars three million upfront, but her profits will likely end up being considerably larger upon the film's total gross.

The live action remake of the Disney classic, which stars Emma Watson, Ewan McGregor and Sir Ian Mckellen, is reported to have picked up between $170 million and $174 million (approx £140 million) in U.S. box office sales since opening on Friday.

The domestic total exceeded what people in the industry had expected, and it broke the record for the biggest box office opening in March. "Beauty and the Beast" which had a budget of $160 million, is the latest effort by Disney to re-create its animated classics with live action and digital effects. The sequel opened in just 5 locations, but banked $36,000 per screen, second only this weekend to Beauty and the Beast's $40,000 per screen.

What makes it all the more surprising is that the studio is not lost for cash; Maleficent made $759 million worldwide, while Cinderella bought in $544 million and 2016's The Jungle Book made $967 million.

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Beauty and the Beast will be one of Emma Watson's biggest break after Harry Potter franchise, she was popular for playing the role of one of Harry Potter's best friend Hermione Granger in JK Rowling's film adaption of her novels.

The film's PG rating, mid-March release, casting, and mix of both new and classic songs helped lead to the film's big opening, Degarabedian said.

This Beauty and the Beast, directed by Bill Condon, found widespread acclaim and some backlash for including what Condon called Disney's first openly gay character, Josh Gad's LeFou.

Other live action remakes in development at Disney: "Dumbo", "The Lion King", "Aladdin", "Mulan" and "Pinocchio".

Other reports by TheDailyFarc

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