Verizon will merge AOL and Yahoo into new brand called Oath

Janie Parker
April 5, 2017

"The company is also plugging the new name with the hashtag "#TakeTheOath", which sounds a bit, well, cultish.

Here's a press release from AOL's chief marketing officer...

An image of what appears to be the new company's logo has been posted: A boring sans serif logotype followed by a blue colon with "A Verizon Company" appearing underneath.

All I'm saying is that I don't see why Yahoo & AOL are calling themselves Oath now when "Tronc Jr." is just sitting there, waiting.

Finally, Oath's leadership in Sunnyvale will supposedly be a mix of Yahoo and AOL execs and will focus on product and engineering for the entire combined company.

This June, Verizon is scheduled to close on its purchase of Yahoo, valued at $4.48 billion excluding Yahoo's cash. But the most important brands we have are things like Yahoo!

Yahoo declined to comment on the new name.

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Yahoo originally agreed to sell its online operations to Verizon for $4.8 billion after years of unsuccessful attempts to boosts its revenue.

However, the deal was put in jeopardy by revelations that Yahoo had experienced two massive security breaches affecting more than one billion users.

The US Justice Department last month charged two Russian intelligence operatives and a pair of hackers over one of the largest cyber attacks in history, which had apparent twin goals of espionage and financial gain.

An independent investigation concluded this year "certain senior executives" at Yahoo "did not properly comprehend or investigate" the security breach.

Verizon will also be investing in Yahoo and the Sunnyvale, Calif., campus, and that AOL core brands will also be moving there. Mayer will step down from the board of that company once the sale is complete.

One positive is that Oath would be a "good brand if we decide to pivot to 'Tinder for cults.'" Another is that Oath is "an actual word, unlike some corporate identities".

Yahoo as we know it may be done.

Other reports by TheDailyFarc

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