Advertisers Turn on O'Reilly as New Sexual Harassment Allegations Surface

Lucy Hill
April 19, 2017

Hyundai Motor Group has joined over a dozen global advertisers of Fox News' flagship cable program "The O'Reilly Factor" pulling out from the show amid a series of sexual harassment claims filed against its host Bill O'Reilly.

Hyundai said it now had no ads on The O'Reilly Factor, but it pulled spots on future episodes.

In a statement, Hyundai said it wanted to work with companies that "share our values of inclusion and diversity".

"We had advertising running on "The O'Reilly Factor" (we run on most major cable news shows) and it has been reassigned in the midst of this controversy", Donna Boland, a spokeswoman for Mercedes-Benz USA, said in a statement Monday, via Ad Age. In total, he and Fox News have settled cases with five different women over allegations that included "verbal abuse, lewd comments, unwanted advances and [inappropriate] phone calls". Julie Roginsky, a former Fox News contributor, filed a lawsuit against the network's former CEO.

A Fox statement said the channel was working with its "partners to address the concerns".

Most other advertisers have yet to say whether they will remain with the program.

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Fox News recently extended O'Reilly's contact for an indefinite period time at $18 million a year.

The company removed Ailes and has investigated sexual harassment claims that occurred under his watch, resulting in multiple settlements with female employees. However, the actions taken by the corporate giants are a sure sign that American society has not completely succumbed to the misogyny and backwards thinking we see at the White House and on Fox News and has much to be proud of.

Lisa Bloom represents Wendy Walsh, a regular guest on Fox's 'The O'Reilly Factor, ' whose appearances dried up after she refused to go to O'Reilly's bedroom following a 2013 dinner in Los Angeles.

"The worst part of my job is being a target for those who would harm me and my employer", added Mr. O'Reilly.

Wieser noted some advertisers had already chose to stay way following the sexual harassment scandals of the network's departed head, Roger Ailes, and newly concerned companies will wind up on other Fox News programs. The program brought in $69.8 million in estimated ad revenue in 2016, according to Standard Media Index. O'Reilly is also a best-selling author whose books have been adapted for television - a one-man, multimedia juggernaut and a star asset for the business associates and sponsors in his orbit. Companies deal with matters that are not consistent with their values seriously.

Other reports by TheDailyFarc

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