Android Creator Andy Rubin Debuts 'Essential' Phone

Janie Parker
May 31, 2017

Rubin's company, Essential, sent its first tweet on Thursday teasing the phone launch and then a follow-up tweet showing a silhouette of the device.

Essential also launched a household assistant called Home that looks like an angled hockey puck with a screen. Rubin created hype around its bezel-less smartphone, but Essential has more up its sleeve. It has magnetic connectors on the back of the device that let you attach accessories, including a 360-degree camera that can be ordered alongside the phone. The Essential phone boasts a fingerprint reader, as well as a front-facing 8 MP camera, a rear-facing 13 MP camera and a "monochrome" sensor that is supposed to help with low-light shots. To start, the pins are going to be used with a charging dock and 360-degree camera. The company wants to make an ecosystem around the new phone. Long before Rubin finally left Google in 2014 for roles at a tech incubator and at a venture capital firm, Android became the dominant mobile operating system.

Alas, while there's USB-C, there's no standard 3.55mm headphone jack, as Essential follows the unfortunate path taken by Apple.

Along with that 128 GB of internal storage, it packs 4 GB of RAM and a Qualcomm Snapdragon 835 processor.

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Andy Rubin, the former Google executive responsible for Android, unveiled the anticipated Essential smartphone Tuesday, which is being hyped up as something to compete with established brands such as the iPhone and Galaxy. We'll certainly be following the phone's rollout closely, but it's safe to say Andy Rubin's super secret phone project is. well. not much different than every other Android flagship phone on the market.

The standard camera has 13MP lens on the back and a 8MP selfie-camera. "Basically, the Essential Home wants to be that butler you wish you had but can't afford, all without the" boxes, tubes, or unusual lights".

The smartphone, which will initially only be available in the U.S., will also ship with a 360-degree camera that can connect to the top of the phone using magnetic "pogo pins" and wirelessly transfer data to the phone.

The Phone can be reserved on the Essential website, for $699 (£544). Black and white color variants are available now, with gray and teal options expected later on. Essential's device features a round display and an assistant that can do things like answer questions, set timers, and integrate with services to perform actions like playing music and controlling your smart home products.

Other reports by TheDailyFarc

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