Fox News phases out 'Fair & Balanced' slogan

Jay Jacobs
June 15, 2017

When Ailes started Fox News over 20 years ago, he made his employees undergo seminars whose central theme was 'fair and balanced, ' according to NY.

As first reported by NY magazine, the cable news network has phased out the well-known slogan over the past year as it seeks to move on from its time under Roger Ailes. "The shift has nothing to do with programming or editorial decisions".

No longer tagged as "Fair & Balanced".

Ailes even used it as guidance when making hiring decisions, New York Magazine reported.

The move is the latest sign that Fox News is busy rebuilding its identity in the wake of Ailes' departure, along with the high-profile exits of anchors Megyn Kelly (who left to join NBC News) and Bill O'Reilly (who was sacked following his own sexual-harassment scandal).

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Fox News Headquarters in Midtown Manhattan. In a memo to the Fox staff in the early days, he wrote "maybe the words "fair and balanced" are more terrifying than we realize" in referring to what he claimed was a refusal by other media outlets to embrace both conservative and liberal points of view.

The 21st Century Fox executive pointed to Fox anchors Bret Baier and Chris Wallace as "absolutely fair and balanced", noting the network believes it is "really important to understand that distinction between primetime, personality-driven opinion shows, and the more general news coverage".

The critics finally prevailed.

One unnamed insider told the magazine that the phrase had "been mocked", while another said that it was "too closely associated with Roger". He resigned from Fox in July 2016, following allegations of sexual harassment that brought a sudden end to his 20 year reign.

Nevertheless, the slogan has refused to die.

Other reports by TheDailyFarc

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