Blue Apron's kitchen nightmare: Amazon reportedly in the house

Lucy Hill
July 18, 2017

That's not all, the company recently announced that it was spending nearly $14 billion to acquire Whole Foods.

Amazon, via its Amazon Technologies unit, filed a trademark application for prepared food kits on July 6, according to a listing from legal information site Justia. "You be the chef". The meal-kit company already competes with similar startups as well as grocery delivery services offered by Amazon's Prime service and Whole Foods Market Inc.'s partnership with Instacart Inc.

The Seattle-based, digital giant has claimed the word mark, "We do the prep".

As of reporting the news, Amazon's stock continues to rise and Blue Apron's is seeing a notable drop off.

Those doubts have hurt Blue Apron, the largest USA meal kit delivery company, which has seen its stock tumble since it went public earlier this month.

Today, news of e-commerce juggernaut (NASDAQ: AMZN) filing for a prepared food kit trademark application was enough to send shares of Blue Apron down 10% as of 11:30 a.m. EDT. Amazon has not said exactly what it would do with Whole Foods' stores and other assets, but analysts and investors say the deal could upend the landscape for grocers, food delivery services and meal-kit companies. Blue Apron said in its IPO prospectus that it believes its cash and borrowing capacity will be sufficient for at least a year. Amazon didn't immediately return a request for comment.

Sinkhole swallows 2 homes in Pasco County
Smaller holes are common, though they have been known to damage and even destroy entire homes. A Florida home was swallowed up by the ground where a previous sinkhole had been stabilized.

Meal kit delivery services have been rising in popularity over the last several years as more consumers demand home-cooked meals made with the convenience of pre-measured ingredients and the aid of detailed recipes.

Amazon already offers third-party meal kits from Tyson through its AmazonFresh service.

Blue Apron stock has been consistently threatened by Amazon since its IPO last month because of Amazon's acquisition of Whole Foods (WFM - Free Report).

Amazon delivers food with Amazon Fresh.

Amazon is joining a fast-growing meal kit market.

Other reports by TheDailyFarc

Discuss This Article