With Entry Into Interest Curation, Google Goes Head-To-Head With Facebook

Janie Parker
July 20, 2017

The new feed is now rolling out in the Google app to Android and iOS users in the USA, with an worldwide rollout beginning in the coming weeks.

That means Google.com could one day look like a personalized news feed, rather than just an empty white box waiting to be filled with a question or keyword. It will also reflect your interest level in various topics. Do they go far enough, or is there anything more you'd like Google to do to better protect your data?

As you may guess from the name, Google feed is a lot like Facebook's trademark news feed, the place where many millions of the social network's users get the latest updates from their friends and about the world at large. "You'll spend less time and energy trying to keep up with your interests and more time enjoying and cultivating them", Google says.

It's unclear right now if the new feed will contain any of the smart features from Google Now that were based on account data.

Coupled with the automatic personalization performed behind the scene, these features may just enable Google to draw some traffic away from Facebook Inc.'s iconic news feed.

While Google's feed is based on your web history, it will also pull in information you might not usually see.

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"A quick tap of the follow button and you'll start getting updates and stories about that topic in your feed", Google added. When you search for something, you'll see a new Follow button for things such as sports teams, movies, and bands.

Though the similarities are clear, Google employees were "adamant that this news feed is nothing like Facebook's News Feed", Wired reported.

For more information including usage tips, see The Verge.

This isn't Google's first crack at offering a news feed. Years ago, Google Senior Product Manager Karen Corby geeked out on "The Glass Castle", a 2005 memoir by Jeannette Walls.

The feed's primary focus is on content, including news articles and videos that line up with topics you care about. Multiple reports claim that the search eventually plans to extend its availability beyond Android and iOS to the web in a bid to target desktop users.

Currently, the feed is only on mobile devices, but soon it will appear on Google's main webpage, which has always been iconic for its minimalism - usually displaying just a logo, a Google Doodle and the search function. In an era of fake news and heavily biased opinions presented as news, Google is also making an effort to provide information from diverse perspectives.

Other reports by TheDailyFarc

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