Microsoft gets serious about boosting Surface sales with new subscription program

Lynne Hanson
August 2, 2017

To align with the back to school theme, the company also announced a new Surface Plus program, a financing program to help students and businesses take advantage of Microsoft Surface.

One new Microsoft payment plan, the Surface Plus, is intended for students who want to pay monthly installments for their Surface devices instead of all at once. Every 18 months, you'll have the option to trade in your Surface for the latest and greatest model. And customers can add the Microsoft Complete extended service plan to their monthly plan if they wish, too.

Microsoft is bringing these benefits to small and medium-sized businesses as well.

Surface Plus members also get what Microsoft calls "best in class" service and support from Microsoft Stores. Or, if a Microsoft Store is not nearby, you also can enroll online starting at 9:00 AM PT today.

"Whether it's a Surface Laptop, Surface Pro, Surface Book, or Surface Studio-Surface Plus provides a simple, no-hassle plan to help students unlock their productivity and be more creative with Surface", Liz Hamren, corporate vice president of Microsoft devices marketing, wrote in a blog post. Included in the perks are 10% off future Microsoft products, a 30-day return policy, a free year of in-store support, and, best of all, the option to upgrade to a newer Surface model after 18 months.

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Surface Plus for Business customers can also add Office 365 for Business for an additional $8.25 per user, per month.

In the education space, Microsoft's Surface devices face tough competition from Google's (goog) Chromebook barebones laptops, which account for over half of the 12.6 million PCs shipped to USA schools in 2016, according to a report by GeekWire. You can keep multiple Surface devices in a single agreement.

Businesses can expand or reduce their device fleet mid-term.

- Device Protection: Surface Plus for Business offers peace of mind with the Microsoft Complete for Business extended service plan with accidental damage protection.

Other reports by TheDailyFarc

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