French fashion firms announce ban on models under size six

Jay Jacobs
September 8, 2017

Gucci, Celine, Louis Vuitton and Dior are among brands who have pledged to abandon size zero models.

The new charter was jointly published by LVMH and Kering, which are two of the biggest fashion houses in the world which own Christian Dior and and Gucci respectively.

The two groups, whose brands include Alexander McQueen, Stella McCartney, Gucci, Saint Laurent, Christopher Kane, Louis Vuitton and Dior, have committed to banning the casting of French size 32 for women - the equivalent of a U.S. size zero or United Kingdom size four.

The two companies also banned models under the age of 16 from walking in their runway shows.

The charter also says that a psychologist or therapist must be available to models during their working hours.

The document also calls for all models to present medical certificates dated within the previous sixth months that prove they are healthy. "The wellbeing of models is of great importance to us", declared LVMH board member Antoine Arnault. Brands are banned from hiring models under 16 to take part in shows or shooting if they're representing "an adult", and models between 16 and 18 will be barred from working between 10 p.m. and 6 a.m.

TWO fashion giants are to ban size zero models - size four in the United Kingdom - as part of a worldwide "well-being charter". "All they've done is propose models they think correspond to the clients' criteria", Perceval said in a statement to the Guardian.

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'Having always cared for the well-being of models, LVMH and Kering feel that they have a specific responsibility, as leaders in the industry, to go one step further with their brands.

'I am deeply committed to ensuring that the working relationship between LVMH Group brands, agencies and models goes beyond simply complying with the legal requirements.

In addition, the law only regulates models working in France, whereas the two conglomerates restrictions will be applied worldwide - such as the Fashion Weeks kicking off Thursday in NY and continuing in London, Milan and Paris through early October.

"We wanted to move quickly and hit hard so that things really change".

LVMH and Kering's charter comes four months after the French government announced a law banning extremely thin models.

"Until now all they (agencies) have done is respond to the requirements of the clients. agencies have never been the ones who've had the final decision over what model will do what advertising campaign or show".

Other reports by TheDailyFarc

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