Jaguar Land Rover pledges to electrify everything

Janie Parker
September 8, 2017

Aside from making a commitment to an electric future, Jaguar also showcased the E-Type Zero, a classic vehicle retrofitted with a modern electric powertrain. The vehicle will even have same drive feels because of the unchanged tires and suspensions etc. "It drives, handles, rides and brakes like an original E-Type", Jaguar says.

The vehicle design is based on the 1968 Series 1.5 Jaguar E-type Roadster.

If that wasn't enough the company have completely re-designed the car's interior blending the iconic wooden steering wheel with a completely digital dashboard and speedometer.

Big news from the fancy vehicle industry this morning, as Jaguar has announced that from 2020 all of its cars will be fully electrified or hybrids. Also, Sweden's Volvo had earlier said it would end gas-only vehicle production and introduce cars with some sort of sort of plug-in capability starting in 2019.

The U.K. automaker's plan to offer greener versions of its sporty Jaguar cars and Land Rover SUVs comes as governments crack down on air pollution and Carbon dioxide emissions.

"With the Future-Type", explains Jaguar's Ian Callum, "we've been investigating how we can keep this emotional connection in a future world where people may choose not to own a auto, or when a Jaguar is an autonomous, on-demand vehicle".

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These slogans gained traction in a country where the white minority still wields disproportionate economic power, two decades after the end of apartheid.

Then there's the I-Pace - a new purely electric SUV, which is clearly based on the existing petrol-guzzling I-Pace.

A beautifully sculpted piece of art, like every Jaguar Land Rover product, Sayer owes its name to one of the most prominent designers from Jaguar's past, Malcolm Sayer, who worked for the British marque between 1951 and 1970.

Jaguar Land Rover Classic have today announced the launch of a brand new E-Type. "We're looking forward to the reaction of our clients as we investigate bringing this concept to market." says Hannig.

At its heart is Sayer - a voice activated steering wheel that will be able to carry out hundreds of tasks.

British media reported that JLR's emphasis on electric cars in Britain, where most of its vehicle production is based, could lead to the creation of 10,000 jobs in the country. It's undoubtedly more user-friendly, especially with the sophisticated electric powertrain, but it seems to have lost some of the original car's charm.

Other reports by TheDailyFarc

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