Amazon will bring its Alexa-powered smart glasses to the market, shortly

Janie Parker
September 24, 2017

Amazon Echo acquires a major share of 76 percent in the USA market while Google Home takes away the remaining, says CIRP.

The Dox is already the second battery base for the Amazon Echo line from the company but Loft is the first for Google Home.

"Amazon's secretive Lab 126 product development team has been given the task of studying the smart-home market to see what other devices might make sense for the company to build", the Financial Times report read. However, it looks like the accessory maker - Ninety7 has been hearing the woes of Google Home users and it launched a snap-on battery "LOFT" that make Google Home portable. "Apart from listening to music, home and echo speakers also finds its application to deliver the information about the weather forecasting, sports, news and much more", says Mike Levin, co-founder at CIRP. The Amazon Echo now has a 76% share of the smart speaker market in the USA, according to research firm CIRP, with 15m units in consumer's homes.

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LOFT attaches to the bottom of the Google Home, clinging there via magnets in a similar way to how Google's own interchangeable speaker covers fit. It can offer up to 8 hours of usage on a single charge.

Google Home is a wonderful little speaker with Google Assistant, but it's tied to an outlet, so you can't carry it around your home as you get your work done without having to unplug, replug, reboot, and re-connect whatever you were listening to. You can now roam around your house with Google Home or any other place with Wi-Fi in range. I suspect some of that is because Google carefully hid the Home's size with a taper, whereas the Loft continues to flare outward. The LOFT for Google Home is supposed to retail for $50, but it's up for pre-order at $40 with free shipping. Ninety7 says t expect them in October. Share your thoughts in the comments section below.

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