NYC Subway Ads Calling The Knicks "Hopeless" To Be Removed

Jay Jacobs
October 5, 2017

Inside the subway vehicle, seats carry come-on lines such as, "Sit here if you blame Phil", "Sit here if you blame Melo" and "Sit here if you blame Dolan".

The campaign, which was plastered on the exterior and interior of a Times Square shuttle train, was created to provoke sports fans.

Not long after some strongly worded ads aimed at the New York Knicks appeared on and inside New York City subways, they'll be coming down. The ads will now be taken down.

They are "dealing with a s-tstorm internally at Fox", the source said.

Half of the train was a negative ad with "hopeless" printed along one side of the car's exterior, which included photos of Joakim Noah and Tim Hardaway Jr.

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"Today, FS1 featured statements on a New York City subway vehicle meant to reflect the distinct emotions and opinions of passionate sports fans", Fox said in a statement about the ad campaign. One seat featured a sign that said: "Sit here if you're hopeless", while another said, "The high point of the last 25 years was the movie Eddie", referring to the 1996 film in which fan Whoopi Goldberg is named as the Knicks coach.

The word "hopeless" was prominently featured in variations of the ad and, even if at least some of the images were positive (through the prism of Kristaps Porzingis), it is easy to see why Dolan would be bothered.

The campaign was meant to last four weeks, the New York Post reported, but came to a premature end on Tuesday evening after Dolan's complaint.

James Dolan's name does not always inspire confidence with New York Knicks fans and, frankly, observers of the National Basketball Association in general.

Other reports by TheDailyFarc

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