You Can Now Order Food Through Facebook

Janie Parker
October 15, 2017

After browsing a list of restaurants in your area, you can click "Start Order" when you decide what you want. The process works the same way - simply select the restaurant and Facebook will redirect you to their ordering service. The feature is now available everywhere in the USA on iOS, Android, and desktop.

If Facebook's goal is to allow users to do pretty much everything from within their service, which keeps users engaged, then they're doing a solid job of it with this new development.

"People already go to Facebook to figure out what to eat by reading about nearby restaurants, and seeing what their friends say about them", Facebook says. According to Himel, it was "complicated" for users to first search a restaurant on the site, and then log onto a third-party service, or call the restaurant to deliver the food.

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In terms of specifications, the smartphone features a 5.73-inch LTPS TFT all-screen display with a resolution of 1080×2040 pixels. Besides, the smartphone offers 4G LTE, Wi-Fi (802.11 b/g/n), Bluetooth 4.1, GPS, Type C and NFC.

It's also working with restaurant chains directly, like Jack in the Box, Five Guys, Papa John's, Wingstop, TGI Friday's, Denny's, El Pollo Loco, Chipotle, Jimmy John's and Panera. It's not like Facebook's algorithm hasn't already figured out that you were secretly ordering three orders of pad thai just for yourself, anyway.

Is this a feature you think you'll use? Back in August, it expanded its Marketplace service - which offers Craigslist-like ads for local sales - to seventeen new European countries, taking the total number of locations it's available in to 24. If you don't have one, Facebook says you can sign up right on the app. Once you choose one of the services, that is when the actual ordering takes place. So really, the Facebook portion is more like a jumping off point to direct users to the food delivery service.

However, the company made no comment as to how long that option was live, or what percentage of users on Facebook had it to use.

Other reports by TheDailyFarc

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