YouTube Bringing App To TV-Connected Devices

Lynne Hanson
October 31, 2017

Susanne Daniels, YouTube's content head, told The Hollywood Reporter earlier this month that the goal is to have new shows that resonate in a big way with audiences and "once that happens [they'll] be on that list - like it or not", with TV subscription rivals.

YouTube TV, the online video giant's live-TV subscription streaming service, is rolling out a new app for over-the-top streaming TV devices.

The YouTube TV app on Android TV will work mostly the same as its mobile companion, but with an interface that's been created to look as good as possible on the big screen.

As you'd expect, the TV app will carry over much of the mobile experience, but designed for a larger screen. For now, Google has not revealed when the app will go live, but it states that it should be available on Android TV "in the next few days".

As for the new TV app itself, it's a lot like its mobile counterpart.

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The TV app marks the first time YouTube TV has been unchained from smartphones, and comes as the streaming service is set to expand its reach to almost all major markets in the U.S. By launching an app that doesn't depend on Chromecast and a smartphone, Youtube TV can now broaden its reach and hook people who may not have previously considered the service. Once rolled out, subscribers will have more options and places to watch the streaming service.

YouTube TV launched in April, allowing you to stream live sports, local and national news, and more on your phone, tablet, and computer.

The guide looks similar to a cable TV guide. Instead, it will play in the background for you to watch when you finish changing settings or checking what else is airing at the moment. This way, YouTube can spread its network even to the older demographics by connecting with traditional pay TV.

YouTube's live TV streaming service is headed to Xbox One. Let us know in the comments.

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