Twitter to roll out 280-character tweets worldwide

Janie Parker
November 8, 2017

As a result, Twitter has begun to roll out the new feature worldwide for every language where "cramming" was an issue. This is helpful for English-speaking users, and as a caveat, posts in Japanese, Korean, or Chinese, which have historically never struggled with the amount of writing space, will remain at the 140-character limit.

Most languages will now have twice as many characters to say what they want on Twitter.

Twitter's latest move is a watershed moment for the publicly traded company, which posted better-than-expected earnings and revenue growth during its most recent quarter but struggled with sluggish user growth in more recent quarters.

In any case, "during the first few days of the test many people Tweeted the full 280 limit because it was new and novel, but soon after behaviour normalised (more on this below)".

Only five percent of Tweets sent were longer than 140 characters and only two percent were over 190 characters. In September, the company finally announced the plan and started giving the long-tweet superpower to some test users.

So, what are some of the highlights are below about the company's "experimentation process, extensive data analysis, research, and design work?" In English, nine percent of tweets generally hit the character limit, said Twitter.

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Twitter claims that the changes are a good thing (because of course they're a good thing), because "only" 5% of tweets with the 280 character limit exceeded 140 characters and only 2% were over 190 characters. You can see this happening in the graph below.

Twitter rolled out a 280 character limit for most of its users Tuesday, and, predictably, lots of people are unhappy.

The announcement comes just a few months after Twitter started testing a 280-character limit for a set number of users around the globe, courting concern from users who were anxious that banishing brevity would clog up their timelines. But that didn't happen.

We understand since many of you have been Tweeting for years, there may be an emotional attachment to 140 characters - we felt it, too.

'Additionally, many people tweet in multiple languages, sometimes within a single tweet'.

'It was a temporary effect and didn't last long.

Other reports by TheDailyFarc

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