Keurig boycott: Advertisers flee Hannity over Roy Moore comments; fans react

Jay Jacobs
November 14, 2017

As backlash, some of the sharper Hannity fans recorded videos of themselves destroying their own Keurig products.

After Media Matters and others criticized Hannity as being too defensive of Moore in his coverage of the story, Keurig tweeted it was going to pull its advertising.

Hannity, speaking on another Fox show late last week, said that he misspoke and that he was referring to the other women who told The Washington Post last week that Moore had dated them when they were 18 or 19 years old and Moore was in his 30s. (Hannity pushed back, saying that if the allegations were true Moore should leave the Senate race.) In response to the criticism, companies like Keurig pulled advertising for Hannity's Fox News show. According to an account in The Washington Post, Moore volunteered to watch the girl while her mother attended a child custody hearing and later allegedly initiated a sexual encounter.

During his Thursday radio show, Hannity appeared to accidentally characterize Moore's conduct as "consensual" even though his accuser was a 14-year-old girl.

CNBC reports Keurig,, 23 and Me, Eloquii and Nature's Bounty all said they would stop advertising on "Hannity" after the host's controversial interview with Alabama Senate candidate Roy Moore.

"While we continually strategize on where we advertise on and offline, we are not now, and will not be running TV ads on Hannity", the company wrote in a tweet, tagging Media Matters' Twitter handle to make sure the activists saw it.

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"Thank you for your concern and for bringing this to our attention", Keurig wrote on Twitter to Media Matters for America president Angelo Carusone. Then you have false allegations that are made, and you know - how do you determine?

"Figured I'd let Keurig and all these other companies know we don't believe in your fake outrage being portrayed as some kind of virtual-signaling morality test", one man said in a video posted on Twitter.

"I am humbled and speechless and frankly laughing my ass off", Hannity said in a tweet.

"Since I got all this time on Sundays, boycotting my once-beloved National Football League, I figured I'd let Keurig and all these other companies know we don't believe in your fake outrage", said Twitter user @montgomerychamp in footage he took of himself before he smashed his personal caffeine crafter with a hammer.

Instead of angrily denying that he said anything objectionable, Hannity on his TV show hours later said "that one line was absolutely wrong".

"Thank you, @Keurig, for doing the right thing and pulling your ads from Hannity's show". And that came just a month after more than two dozen advertisers left Bill O'Reilly's Fox News show following sexual harassment allegations against him.

Other reports by TheDailyFarc

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