'Shocked and appalled': Brands remove YouTube ads over sexualized images of children

Lucy Hill
November 25, 2017

"In the last couple of weeks we expanded our enforcement guidelines around removing content featuring minors that may be endangering a child, even if that was not the uploader's intent", the post read.

As Koerber reported, videos that appeared in search results on YouTube Kids were selected by an algorithm and were not subject to human review, according to Google's support page for YouTube at the time.

Johanna Wright, YouTube's VP for product management, made the announcement, on the back of a growing trend around content on YouTube that attempts to pass as family-friendly, but is clearly not.

It has also been revealed that those who publish videos are paid for advertising - with a creator typically receiving 55 per cent of all revenue, with the remainder going to Youtube.

Several major companies have pulled their advertising from YouTube after their ads were shown on videos of young children that had attracted scores of comments from pedophiles.

YouTube announced Wednesday that they're taking steps to combat child exploitation on the platform. These updates come a month after Mashable reporter Brian Koerber's, the company's family-friendly app, showing disturbing videos like Disney characters using rifles. "As a parent and as a leader in this organisation, I'm determined that we do".

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"We are shocked and appalled to see that our adverts have appeared alongside such exploitative and inappropriate content", said a Mars spokesperson in a statement.

The latest brand crisis came only hours after YouTube pitched for business from United Kingdom advertisers at an event where companies grilled Google's United Kingdom and Ireland boss Ronan Harris on what action was being taken following an earlier Times investigation, published...

Similarly, New Jersey-based Mondelez said it was "deeply concerned" and had suspended its advertising on YouTube, too. Since it started this policy in June, the company has removed ads from 3 million videos and further strengthened the application of that policy to remove ads from another 500K violative videos.

"Until we have confidence that appropriate safeguards are in place, we will not advertise on YouTube and Google".

Another for the supermarket Lidl stated: "It is completely unacceptable that this content is available to view and it is, therefore, clear that the strict policies which Google has assured us were in place to tackle offensive content are ineffective".

"Government intervention is vital to protect children from the moment they sign up to social networks".

Other reports by TheDailyFarc

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