Amazon launches Prime programme in Singapore

Janie Parker
December 7, 2017

After launching its video-streaming service Prime Video in December previous year and the (finicky) Prime Now quick delivery service in July, the internet giant today launched its Amazon Prime membership programme in the city-state - the first in Southeast Asia to enjoy the benefits (limited as they may be).

Since its launch, Amazon Handmade has grown to encompass 10 categories (including Jewelry, Home & Kitchen, Stationery and Party Supplies) from thousands of artisans across more than 30 countries.

This follows news that the American e-commerce giant has ended its FREE AmazonGlobal Saver Shipping service yesterday, 5 December.

Another service available to Singapore's Amazon Prime subscribers is video streaming. In nine US markets, shoppers can purchase gifts from Amazon Handmade Artisans on Prime Now for delivery until 11:59 pm on Christmas Eve. Our attempts to order items from the Amazon US website itself didn't seem to include or display the benefits of our Amazon Prime Singapore membership.

According to Amazon, for this week, Singapore customers who are Prime members get to enjoy exclusive access to free two-hour delivery on orders over S$40.

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The company made its first foray into the region with the launch of its fast delivery service Prime Now in July.

As Singaporeans are more "hyper-connected and mobile-first" users, this service was designed for Singaporeans in mind.

Amazon Prime International's vice-president Jamil Ghani said more benefits will be added over time for Prime membership here. The price for the monthly membership is at S$8.99.

Prime members will also be able to access content in Prime Video and Twitch Prime.

"Amazon's dominance in retail has been the primary focus of retail executives, investors and board members - yet, the solution to steal back both market share and consumers' loyalty have evaded most traditional retail brands", said Michael Osborne, CEO of SmarterHQ, in a press release. While Amazon Handmade on Prime Now is just a short-term experiment, the trial shows that Amazon is willing to expand its local selection and appeal to an audience that prefers to shop small.

Other reports by TheDailyFarc

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