Feuding with Amazon, Google pulls YouTube from Fire TV and Echo Show

Janie Parker
December 7, 2017

This news is disappointing and hurts Amazon and Google's customers.

Both companies should reach at an agreement and resolve these issues to avoid inconvenience to consumers.

Back in late September, Google pulled YouTube from the Amazon Echo Show. In a battle between tech giants, Google announced it has blocked access to YouTube from the Amazon Echo Show, and will remove access from Fire TV devices on January 1. As well as the immediate blocking of YouTube on the Amazon Echo Show, a YouTube statement forewarned that the Amazon Fire TV won't be able to connect to YouTube from the beginning of 2018.

A Google spokesperson said: "We've been trying to reach agreement with Amazon to give consumers access to each other's products and services".

YouTube finally reappeared on Echo Show in November, seemingly signalling that Google and Amazon had reached an agreement, but the app was actually a workaround created by Amazon that redirected users to the web version of YouTube. But YouTube also misses out on views from the very popular streaming devices - a sign of how bitter the feud has become.

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Meanwhile, Amazon had previously stopped selling many of Google's hardware products on its e-commerce platform and since 2015 Amazon has refused to sell Google's Chromecast video and audio-streaming dongles.

Fire TV owners, I hope you don't enjoy watching much YouTube, because the app is about to disappear from your device. This shows that Google wants to impose its own rules on how YouTube is rendered on Amazon's devices, but that doesn't seem to imply that Google is seeking control.

For Google, however, the loss of revenue from Amazon's website, and the minor inconvenience of Amazon apps not casting is nearly inconsequential.

Amazon said this was unfair of Google to discriminate based on the type of device carrying YouTube. Google shares and Amazon shares both closed higher in Tuesday's U.S. trading session.

Alphabet Inc (NASDAQ:GOOGL) isn't going to take its products' exclusion from Amazon's marketplace lying down.

Other reports by TheDailyFarc

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