Google pulls YouTube from Amazon devices, escalating spat

Janie Parker
December 8, 2017

We've known Amazon Prime Video was coming for Apple TV since WWDC early this year, but both Amazon and Apple have been pretty tight-lipped on when exactly that was going to happen.

"Given this lack of reciprocity, we are no longer supporting YouTube on Echo Show and Fire TV", Google said.

- Universal Search now supported - search for Prime videos using iOS search (US, CA, AU, NO, & SE only). "The question is, can you get it on there with acceptable business terms?" Without some broad-ranging truce, in which each company agrees to treat each other's services equally and let consumers decide what's best, Amazon and Google would only be undermining themselves.

Apple rules also prevent rivals from telling customers that they can buy subscriptions outside of the Apple ecosystem at a cheaper rate.

Apple's move comes a day after rival Google yanked its YouTube network (effective January 1) from Amazon's FireTV platform in what it says was retaliation for the e-tailer not stocking some Google-branded products.

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Prime Video members can now use Apple TV to access Amazon original movies, Prime originals and Hollywood blockbusters and TV series and more than 140 channel subscriptions in the USA and 95 in the U.K., Germany and Austria.

The slightly iffy bit about the Apple TV is the choice of native apps in the Apple TV App Store, which still isn't all that great. This includes 4K TV and movies, for those who are using an Apple TV 4K - a helpful feature, as Amazon Video is one of the few streaming apps to offer 4K HDR content at no additional charge.

When Amazon stopped selling Apple TV and Chromecast on its site two years ago, the company gave the thin excuse that it was "important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion".

Meanwhile in Apple land, the addition of Prime Video should help bolster the Apple TV's content library until the company's billion dollar push into original programming bears fruit. As of time of writing, the product was not listed on Amazon. Amazon says it is disappointing to see Google selectively blocking access to an open website. Most of the tech companies that manufacture these devices provide their own streaming services, which had intensified the competition.

Other reports by TheDailyFarc

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