Apple confirms Shazam acquisition: Here's what it could mean

Lynne Hanson
December 13, 2017

Apple has said that Shazam is a "natural fit" for its streaming music platform.

Shazam is a popular song recognition service in the world with millions of its users around the globe. The most obvious would be with Apple Music, where Shazam's team could help improve the experience of the service.

"We are excited to announce that Shazam has entered into an agreement to become part of Apple".

Apple finally acquired everyone's favorite music app Shazam on Monday, after reports of a deal negotiation surfaced last Friday.

Apple has just bought audio recognition software company Shazam for a whopping $400 million, which is about £300 million.

In this particular announcements, neither Apple nor Shazam have disclosed anything about the future planning and Business model.

Apple will be mindful that first Google Now and subsequently Google Assistant have used in-house technology to let Android users identify songs.

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Shazam in November had around 175 million monthly active users across the world from iOS and Android, with a market of 20 million users in the USA and 4 million in the UK. The company has launched its own music and video streaming service which nearly took two years to compete with the music companies like Spotify and Pandora. "We have exciting plans in store, and we look forward to combining with Shazam upon approval of today's agreement".

Google has offered a similar feature for a couple years now, However, it only allows customers to "pre-register" for an app release and not pre-oder for purchase.

The app recognizes which song is playing, along with the ability to recognize clips from TV shows, movies, as well as classical music.

Shazam could be a way for Apple to catch up.

Apple has had a long relationship with Shazam.

Apple will likely integrate Shazam with Siri, Apple Music, and iTunes to make its services more appealing to users and help them easily find new music.

The acquisition makes flawless sense when you consider Shazam's talents, and Apple's focus on where to take technology next.

Other reports by TheDailyFarc

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