Amazon's Alexa and Echo Devices Were Popular on Christmas

Janie Parker
December 27, 2017

They lowered iPhone X sales projections for the first quarter of next year, citing signs of lackluster demand at the end of the holiday shopping season, and the company's shares fell 2.5 percent Tuesday, weighing down the Dow Jones industrial average. More than 2 billion items sold this way globally past year, according to Amazon, and 140 million items were sold this way from just Thanksgiving through Cyber Monday. Prime ($99 per year in the U.S.) offers free shipping on millions of items, as well as access to Prime Video and Prime Music and other perks. The holiday season was also a boon for Amazon's Prime membership program. The most popular items purchased by voice were the Echo Dot, Fire TV Stick with Alexa Voice Remote and TP-Link Smart Plug Mini. The Echo Dot led the sales of "tens of millions" of Alexa-enabled devices worldwide, according to the company, which said Echo Dot, Echo Spot, and Echo Buttons sold out this holiday season.

More than 1 billion items were ordered from small businesses and entrepreneurs worldwide this season, with more than 140 million of those over the five-day period from Thanksgiving (Nov. 23) through Cyber Monday (Nov. 27). "Thank you to the millions of customers and hundreds of thousands of Amazon employees all around the world who made this holiday better than ever before". That's also big news for the ecosystem of Alexa devices, and it could spur developers to create more skills for Amazon's digital assistant in the future.

The most requested song from Alexa customers this holiday season was "Jingle Bells".

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Amazon's peak day of customer fulfillment in 2017 was December 19.

Across North America and the Europe, associates at 10 fulfillment centers picked, packed, and shipped more than one million customer packages in a single day.

Customers worldwide shopping on the Amazon App increased almost 70% this holiday season.

Other reports by TheDailyFarc

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