Google Acquires Company With Tech That Turns Displays Into Speakers

Janie Parker
January 12, 2018

Google's parent company Alphabet Inc. reportedly has acquired Redux ST, a small United Kingdom -based startup that has developed haptics technology that turns smart device screens into sound speakers. The transfer of shares was confirmed on December 13 based on United Kingdom regulatory filings.

A spokesperson for Google refused to comment on the price of the acquisition or any further details. The startup is developing technology, and it will be able to turn certain surfaces into speakers. The same controlled vibrations could also be used to deliver haptic feedback through the display. Bezel-less phones will benefit a great deal from the speaker-display tech and will be able to further reduce the jawline.

Chief executive Nedko Ivanov, who left in August according to his LinkedIn profile, said in 2016 that the company hoped to break even by 2018. The reason was simple: in the ongoing fight to make thinner smartphones that pack in more and more tech, space is at a premium.

Although Redux has already integrated similar technology inside PCs and automotive infotainment systems, it has recently focused on bringing the same technology to mobile devices.

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Alphabet has a range of potential uses for the technology. This technology can free up space in the devices, creating room for batteries or other components.

At the CES consumer electronics conference in Las Vegas this week, Google is heavily promoting its voice-controlled speakers that compete with Amazon's Echo device.

Redux has demoed its technology on smartphone and tablet displays, in the past, and that very well may be Google Inc (GOOG)'s core intended use for this exciting technology. Their technology has been created for mobile and consumer devices, home appliances, automotive and aerospace applications but can be tailored to nearly any bespoke application.

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